schmuck.
New York
Gallery
Walk-ins only with waitlist system. Guests can put their name on the list and return later. Wait times vary by time of day, with shorter waits earlier in the evening (approximately 30 minutes reported).
schmuck. is a stylish cocktail bar located in Manhattan's East Village, offering an exceptional craft cocktail experience at 97 1st Avenue. This modern yet cozy establishment has earned acclaim for its creative and beautifully presented signature cocktails, each expertly balanced and crafted with meticulous attention to detail. The intimate space features a sophisticated bar setup with warm lighting that creates the perfect atmosphere for date nights or catching up with friends. With a 4.2-star rating from nearly 300 reviews, schmuck. has become a must-visit destination for cocktail enthusiasts seeking innovative drinks in a classy yet relaxed environment. The knowledgeable and attentive bartending staff ensures every guest enjoys a memorable experience from start to finish. Open Tuesday through Sunday from 4:00 PM to 1:00 AM, this East Village gem combines casual elegance with craft cocktail excellence, making it one of New York's premier cocktail destinations.
Modern yet cozy atmosphere with stylish decor and warm lighting. The intimate space features a sophisticated bar setup that creates a casual elegance perfect for date nights or social gatherings. The venue has both a front bar and a back bar area, with the main bar being the preferred seating area.
Atmosphere
Noise Level
moderate
Lighting
warm
Music
curated-playlist
Features
Overall Score
Our BCG weighted scoring system
Score Breakdown
Cocktail Quality
Service
Ambiance
Value
Accessibility
✗ Not confirmed accessible
Food & Menu
✓ Food menu available
Creative and balanced craft cocktails with beautiful presentation. Menu rotates periodically (new menus introduced every few weeks to months). Specific cocktails mentioned in reviews include Le Petit Fizz (refreshing) and various signature drinks. Food offerings include items like Larb Gai and pizza puffs, though food reviews are mixed.
Overall Sentiment:
Guests Love
- •Exceptional cocktail quality and creativity
- •Beautiful presentation of drinks
- •Warm and knowledgeable staff
- •Perfect atmosphere for dates or friends
- •Worth the wait
Other Considerations
- •Long wait times and lines
- •Small intimate space can be crowded
- •Mixed reviews on food quality
- •Some cocktails may be too sweet or juice-forward for traditional cocktail enthusiasts
View all hours
97 1st Avenue
Nolita
New York, 10003
US
Street parking and public transportation recommended in East Village location
Walk-ins only with waitlist system. Guests can put their name on the list and return later. Wait times vary by time of day, with shorter waits earlier in the evening (approximately 30 minutes reported).
Quieter Times
Food & Menu
✓ Food menu available
Creative and balanced craft cocktails with beautiful presentation. Menu rotates periodically (new menus introduced every few weeks to months). Specific cocktails mentioned in reviews include Le Petit Fizz (refreshing) and various signature drinks. Food offerings include items like Larb Gai and pizza puffs, though food reviews are mixed.
Overall Sentiment:
Guests Love
- •Exceptional cocktail quality and creativity
- •Beautiful presentation of drinks
- •Warm and knowledgeable staff
- •Perfect atmosphere for dates or friends
- •Worth the wait
Other Considerations
- •Long wait times and lines
- •Small intimate space can be crowded
- •Mixed reviews on food quality
- •Some cocktails may be too sweet or juice-forward for traditional cocktail enthusiasts
Location
97 1st Avenue, New York, undefined undefined, US
40.722100, -73.995900